It's Your Brand - Managing the Creative Process

Managing your team's creative process can be daunting. Analytical individuals and creative individuals think very, very differently, and sometimes reigning in a creative mind can be a task. However, when it's your business, your brand, and ultimately your money on the line, it's important to understand how to maintain control of the creative process.

Working with Emotional People

Creative individuals, such as graphic designers, artists, and advertising professionals, tend to truly connect on an emotional level with their work. Understanding that no matter how deep the connection is, you are still in control, is crucial.

Whether your business marketing is done in-house, or you've selected a respected Phoenix advertising firm, you will still need to retain control over the process and these often free-willed creative minds. While genius in their own rights, more often than not the process can become sidetracked from too many projects running at once, to many directions and paths being traveled, and not enough organization. Ultimately, this is where you must remain fully on top if the process.

1. You Don't Have To Be A Designer to understand how the creative process works. Just because you are more analytical than the creative minds doesn't mean you're at a disadvantage. If you're a business owner, you are probably better at managing, categorizing and keeping things running smoothly than most people. This makes you perfect for staying on top of the creative process.

2. Don't Rush into judgment about a designer's idea. If your Phoenix advertising firm is on the ball, then they're probably working through the creative process as they're showing your products, hoping to gauge your reactions on which way to go. Be mindful of these at all times, and provide clear and concise feedback on exactly what you don't and do like. Also be mindful of the fact that a designer's heart and soul, if they're truly a respected designer, goes into every project they take on, and feedback must be given with sensitivity.

3. Ask Questions as the creative process moves along so that you can gain a better understanding of where everyone is in terms of development. The best way to come to a wonderful product is to work through the creative process together. Insert yourself into the creative conversations, make yourself available for questions, all the while remembering that these are the professionals, you're just keeping them on track.

As the 'creative director' of the entire process, you are the last stop before the product hits the market. This is your baby, and if your Phoenix advertising firm can't relate to it, doesn't understand it, or fails to bring emotion to the design, you should consider seeking out new help. While many business owners hand everything over to the advertising firm and hope for the best, the most effective way to develop a killer product is to remain very close to the firm throughout the entire creative process.

Making Money Online: Creating Passive Income Through Information Products   Repurposing: Getting The Most Mileage From Your Content   How to Easily Make Niche Information Products Even If You Have No Knowledge of the Niche   How To Build An Apple App   

Top Three Mistakes Information Marketers Make and How To Avoid Them

Information marketing is in it's most basic definition "the process of selling information". That sounds simple enough, right? But how exactly does that work in an internet-based business?

Well, first of all, let's figure out what kind of information we're talking about here. Typically, it's information that serves to educate and, hopefully solve a problem that a potential customer is having.

For instance:

Teaching a busy executive how to lose weight.

Showing a single mom how to make more money.

Helping a couple to avoid a divorce.

The information is typically delivered electronically (digitally) via eBooks, membership sites, audio and video downloads. It's a multi-billion-dollar industry, several times over, and has generated millionaires such as Dan Kennedy, Yanik Silver, and Frank Kern, to name just a few.

Why is information marketing appealing? Entrepreneurs are drawn to the low barriers to entry, high profit margins, hands-off management, and quick time-to-market. An information marketer can dream up a product one day and release it overnight, seeing a return on their investment almost immediately. While it's easy to become an information marketer, doing it successfully is another matter. Many bright-eyed would-be millionaires dive into the market, hoping to discover the fabled rivers of gold, much like the 49'ers in the Gold Rush of yore. In this article, I will share several of the common pitfalls that information marketers can fall into, as well as provide tips as to how to become one of the lucky - and hard-working - few who strike it rich.

Mistake Number One: Aiming for Perfection

When the Wright brothers took their first historic flight on December 17, 1903, they weren't trying for perfection. They weren't trying to offer great cocktail service or wireless Internet or 100 channels of TV aboard their flying machine. They just wanted the darned thing to stay up in the air for a few seconds! And a few seconds - twelve, to be exact - was all they got. And they became famous for it.

Now imagine if they had been concerned about the extras - no, I don't mean beverage service or comfy seats. But if they had wanted a crash-free landing, a three-hour (or three-minute!) flight, a stylish rig - they'd probably have never gone out to that sand dune in Kitty Hawk in the first place. They'd still be in the workshop, tinkering with the wheels or wing flaps.

What Orville and Wilbur knew - and what information marketers would do well to take note of - is that perfection is overrated. In fact, it doesn't exist. So waiting until your product is "perfect" before you release it means you have a good chance of either never releasing it at all, or delaying so long that someone else beats you to the punch and scoops your market out from under you.

Hesitant to release a product that is less than perfect? Well, Microsoft - and pretty much every other software company - does it all the time! And if "good enough" is good enough for billionaire Bill Gates, it's good enough for you. Of course, there is a fine balance between releasing something that's not ready and releasing something that's valuable but a little rough around the edges. This is where having a handful of beta testers can come in very handy. Send out your product to a group of people for their feedback, and see what they think. Ask them:

What's missing?

Can you use this product to create more value in your business or life right now?

On a scale of 1 to 10, what would you rate this product?

If you could change one thing, what would it be? If you get overwhelmingly positive feedback and your ratings are all in the 6-plus range, you're good to go. If you're getting comments like, "I couldn't understand what you meant," or, "I'm not sure how to use this," or, "You need to rewrite Chapter Three," then you're not quite there. Take another look at what you have, make the requested changes or suggestions, and try again. Remember, you don't have to make it across the Atlantic in one piece; you just have to make it around the block.

Mistake Number Two: Releasing a "Me Too" Product

When you see other information marketers making big bucks from an eBook on, say, Twitter traffic generating strategies it is really tempting to jump up and say, "I could write an eBook on Twitter traffic generating strategies, too! And then I could make big bucks too!" It sounds good - but it doesn't necessarily work that way.

In fact, if you create and release a "me too" product that is nothing more than an imitation of a more successful product already on the market, don't be surprised if the world doesn't rush to your door. (And, don't be surprised if you tick off the original product creator, too.) "But wait!" you might be saying. "Dunkin' Donuts opens up across the street from Starbucks, and they both do well!" Yeah, they do. That's because it's NOT a "me-too."

Each has its own spin on the product. Dunkin' is where you go for quick brew and a 99-cent donut. You head across the street to Starbucks if you want a gourmet breakfast sandwich and a wi-fi connection while you prepare for your client meeting. Distinct needs; distinct products. To take the coffee metaphor online... It's okay to come up with a product that's similar to a competitor's, but you need to put your own spin on it, adding value over what your competitor is offering.

Here are some ideas that you can use to create a "me-too" product that stands on its own

Make it faster. Check out your competitor's product. If it promises Thinner Thighs in Thirty Days, offer Thinner Thighs in Two Weeks

Make it easier. Does the original product offer ten steps to increased conversions? Then offer three steps instead.

Make it bigger. Competitor sells 100 30-minute recipes? Then you need 200.

Make it visual (or auditory, or written). If there's an eBook on the topic, create the videos and audios, or vice-versa. Not all people learn the same, so cover the parts of the market your competition is missing.

Make it cheaper. When Jeff Walker released his six-figure launch e-course, a smart marketer released "The Poor Man's Launch Course" for a fraction of the cost.

Make it more expensive. It may sound counter-intuitive, but it works! Some customers want "the best" and will go for the more expensive option automatically. If you can back your higher price tag with greater value, you will pull people looking for the Rolls Royce solution. There's really no excuse for creating a copycat product. Put your individual stamp on the product instead, and you'll find that you can reach the buyers your competitors are missing.

Mistake Number Three: Overselling

The other day, my six-year-old convinced me to get her this chalk set that promised "3-D effects on your own driveway!" She pointed to the kids on the box, glowing with the success of creating artistic, 3-D effects that would rival those of Pixar. "Please, Daddy, please!" she begged. I gave in, shelled out the $12, and we took the box home.

You know the story - it didn't work. Within five minutes, I had a crying daughter, a box of broken chalk, and a headache. The problem here? The company oversold their product. They made promises their product didn't fulfill. Let this be a lesson to you. Now, the chances that your disappointed customers will end up in tears may be remote, but there are takeaways for information marketers:

People read - and believe - your sales page. You may think that no one reads those things, but they do! And they expect your product to perform as described. If you say, "Thinner Thighs in Two Weeks," that's what they expect to see. Don't make promises that aren't achievable.

If you don't fulfill what you say, they will be upset. They won't blame the extra cookies they had after dinner each night this week or the ice cream sundae they chowed; they will blame YOU and YOUR PRODUCT. If there are limitations on performance, make sure you clearly state them on your sales page.

If the product doesn't work, they will tell their friends. My little Ralph Nader has already warned the entire kindergarten not to buy that particular craft product, and you can bet she'll warn anyone she sees at Target, reaching for the box. Mad customers talk - online, in person, in forums, you name it. While you want to tout your product's capabilities and present it in the best possible light, make sure the results you're claiming aren't only possible, but likely, if the product is used as intended and recommended. If the results you cite in your sales copy are not typical, be sure to note that as well. Otherwise you may face the wrath of unhappy customers. And that's not a pretty sight.

The benefit of working online as an information marketer is that the possibilities are wide open. You can really write your own ticket for how much (or little!) you want to work, and how little (or much!) you want to make. The drawback to having such an unstructured environment is that it can be tough to know what to do - and what not to do. I hope this short report helps you avoid some of the many pitfalls out there for information marketers. If you concentrate on serving your customers well, I know you'll be a success

Making Money Online: Creating Passive Income Through Information Products   How to Easily Make Niche Information Products Even If You Have No Knowledge of the Niche   New Product Ideas In 3 Easy Steps   Product Creation - Interviewing Experts Is The Simple Way   The Easiest Way to Start (and Finish) a Project   

How to Create a 2-Dimensional Product

They are at least three categories of products that you can create for your online business. Those with what I call one-, two-, and three-dimensions.; and in this article, I want to help you to understand how to make a product that has just two.

Products with two dimension are more complicated than one-dimensional products, but less so than those with three. That means that have a sort of middle-of-the-road value of customers, and cost more than the former, but less than the latter.

A product in one dimension solves one simple problem by offer an equally simple solution. This is effected by describing a series of sequential steps that will lead to the promised result. You'll find numerous examples of this in this article directory: 5 Easy Ways to Do This; 3 Things You Ought to Think About When You Do Something Else. There's one message; one goal, and one solution.

A 2-D product, on the other hand, has a central theme with a number of possible applications. Think of a bicycle wheel. The hub is the main theme, and the spokes lead to different positions on the wheel. In a two-dimensional product, the destination of each of those spokes could be a different outcome from that central hub or fulfill a different purpose.

I should mention, too, the two 1-D products do not automatically combine to make a 2-D product. The two are entirely different types of products.

Let's look at an example.

I want you to imagine a tuna salad. For me, that means canned tuna, dill relish, and mayonnaise. You simply combine all three, and voila: tuna salad. Now you have the hub.

But, how many different ways can you think of to use it?

You could just eat it. That's what I do. Gives me the protein I need without the carbs. Or, you could make a sandwich. Grab two pieces of bread, slather some onto one, and then put the other on top of that. Or, you could eat it with saltines. It gives a bit of crunch without all that bread. Or, you could add shredded cheese to it. That would help to counter the texture of the mayonnaise and add a new flavor as well.

You see, each variation is a different lunch. Each path provides basic nutrients plus some that the others don't. But the central part of them all is the tuna salad itself.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   The Easiest Way to Start (and Finish) a Project   Online Business Startup Plan: The Key Factors to Have in Mind   Info Product Creation in Businesses Today   Membership Site Or Download Page?   

Top 5 Skills of Android Developers for Smooth Development Process

There has been a great demand of Android app developers for developing applications for Android-based mobile phones. The businesses are looking for reliable Android app developers who can develop interactive, intuitive and innovative applications for the end-users.

While you are looking for an Android app developer, you would definitely look out for their technical skills to make your solution technically sound. Along with that, you will look for their previous experience to judge their knowledge of using this open source platform for mobile application development solutions.

Unfortunately, there are cases wherein technically sound developers are unable to deliver the solutions on time. While you are planning to make investment on mobile app development, you would of course desire to create a successful application. Hence, it is important to give attention to other factors that can ensure smooth development process within your budget.

There are top five skills that must be looked for while selecting an Android team for mobile applications. These are:

1. Communication Skills: The developer must be able to communicate the ideas clearly to develop proper understanding with your products and services. You must ensure that the developer listens to your requirements and are able to work on your idea properly.

2. Understanding of Target Market: They must develop understanding about your target market. If they fail to understand their priorities, interests and likes, they will not be able to develop an effective application for the end-users.

3. Prioritize Work: The application development process is divided into iterations so that the bugs can be identified and resolved at an early stage. They must prioritize the work so as to resolve such issues without hampering the progress of the development process.

4. Amicable Behavior: There are few Android developers who have a sound technical background but are not co-operative. This often creates a friction between a business and a developer, which has its negative effect on the solution. You can look for a developer who has amicable behavior.

5. Team Management: If the project is large, you would need to hire the entire Android development team. They must be comfortable in working with the team to maintain harmony throughout the development process.

This clearly indicates that the Android developer must have technical and non-technical skills to develop a robust and scalable application for the Android market. While making a selection, if you have given attention to both the skill-sets then you wouldn't have problem to develop a quality application in a smooth and amicable manner.

Making Money Online: Creating Passive Income Through Information Products   How to Easily Make Niche Information Products Even If You Have No Knowledge of the Niche   How To Build An Apple App   Uncovering New Money Making Ideas Online   New Product Ideas In 3 Easy Steps   

Building a Catalog of Online Products

How many times have you heard that you must have your own products in order to make money online? How many times have you seen someone offering a course on how to make big money writing eBooks? How many times has something about the pitch just seemed wrong? Or at least sounded a little like snake-oil?

Well, you're right to question the concept.

Yes, you really do need to have a list and your own products in order to make the big money in internet marketing. But you're never going to make a fortune with a single eBook. Sorry, it isn't going to happen. At least it isn't going to happen to the vast majority of us.

In order to make money over the internet, you need a catalog of online products. Not just one product but a line of related products. After all, once you sell one product to a person and turned them into a rabid fan, wouldn't it make sense to try to sell them more products? In any other market that's where your major sales come from. And the internet really isn't any different. But to do that you need a product line, meaning a catalog of related online products.

But how do you do this?

In this article, I'm going to explain one technique for building a catalog of online products.

Creating an online product always begins with an analysis of your customers. It can be existing or it can be a predicted customer. In any case, you need to develop a picture of your target customer.

Once you've done that you need to identify their motivators. What is it that will make them want to buy your product? What problems are they facing? What is going to happen in their future that they want to avoid? What would they like to happen?

Step three is to determine a solution. How can your topic or product solve their problem? How can you create a teachable system for solving their problems, achieving their goals or avoiding their fears?

Okay, now you've got something to sell them. All that's necessary is to turn it into a product. Or two. Or three.

Start by identifying what products you need to create to support this line. What will be your freemium? What will be your introductory product? What will be your midrange product? What will be your high value product? Now keep going. What will be your marketing products?

Now that you've got one product line defined it's time to consider the rest of your catalog. Start by going down. How many other people can you sell this product to with only minor adjustments?

Then go wide. What similar products can you create that your customers might like?

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Membership Site Or Download Page?   Repurposing: Getting The Most Mileage From Your Content   

The Life Cycle of Online Products

Like many things, products go through a cycle during their effective lifespan. These cycles are regular and predictable. A formal life cycle can help build an understanding of the pattern of stages that a product goes through.

There are many different life cycles each based on the focus and pattern, which the author is observing. In this article, I'm going to share a very detailed nine-step life cycle of an online product.

1. Plan

A good online product begins with a plan. The plan details much of the background information required for the online product. However, only the requirements for the product are provided.

2. Design

In this stage, the requirements are given form. The online product that was described in the plan is defined in detail. A detailed outline of the product is produced.

3. Produce

This stage varies depending on the media of the online product. For example, an eBook is written at this stage. A teleseminar on the other hand may be written but it definitely is presented and recorded.

4. Package or Publish

The online product is still in a rough state at the start of this stage -- although it is in fact complete. This stage polishes the product and adds elements that turn it into a professional, salable product. For example, a video will have opening and closing credits added and a cover designed.

5. Generating Traffic

At this stage, the product is available. However, sales are not actually occurring. Instead, traffic must be generated in order to ensure that sales are sufficient to justify the costs so far. This is often referred to as a pre-launch stage although it can occur after the launch.

6. Marketing and Selling

At this stage, the product is available and the traffic has reached a stable point. Sales are reasonably stable. In this stage, the marketing emphasis has switched to finding the right types of traffic, rather than the growth focus of the previous stage.

7. Declining Sales

After a period of time, almost all products begin to experience a decline in sales. This may be because of market saturation or real or perceived obsolescence.

8. Bonus

Finally, the sales have dropped to the point that marketing and sales efforts fail to produce sales. At this point, the product is retired from sales. However, it becomes available for use as a bonus to support the sales of other products.

9. Retirement

Eventually, a product will cease to be of value even as a bonus. At this point, the product will be removed from the products for sale list.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Uncovering New Money Making Ideas Online   New Product Ideas In 3 Easy Steps   

Become An App Developer And Make Money

An app stands for application and is a piece of software that is designed to run on a mobile platform. There are two primary platforms for app development that currently have a high earning potential. These are Apple's iOS and Google's Android. As of June 2011 Apple iOS hosts over 511,000 published apps with Google Android hosting over 206,000 published apps. Other platforms for app development include the Blackberry OS by research in Motion (RIM) and Windows Mobile by Microsoft. However, these platforms are lagging behind the two main rivals.

The two types of apps you will see in most app stores are FREE apps and PAID apps. Many apps available for download come free of charge which raises the obvious question of how do I make money if my app is free? There are two main streams of income for offering your apps free of charge. The first is advertising which relies on targeted ads such as Google AdSense or affiliate links which are inserted into the apps content. No one wants to have ads cluttering the content so it is important to place them in an area that will be noticed, but not so much so that they get in the way. Another option is to offer your app for free but withhold certain features or functions which would appeal to the user and entice them to consider purchasing the full version. If going down this route it is important not to put all your eggs into one basket so to speak. If you offer too much in the free version users will have no need to purchase. Although there is no rule to say you can not use both options at the same time. If you wish to charge outright for your app make sure you set a reasonable price that is realistic. Charge too much and you price yourself out of the market. Charge too little and you run the risk of devaluing your app.

Do I have to be a qualified developer to make apps? Well, this is not entirely the case as Google have launched App Inventor which allows almost anyone to create an Andoid app with little to no programming knowledge. It is great for making things such as basic games however, there are many limitations to what you can actually accomplish using this software. In order to create something a little more complex some experience of coding is needed.

What resources do I require in order to learn how to create app? There are literally thousands of books, ebooks, YouTube videos and online articles that teach and share information on this topic. Many Colleges and University courses cover the subject in detail but you do not necessarily need to go down the formal route to be a successful developer.

What is involved in developing an app? First of all you have the front end which is all the visual and audio elements such as images, movies, buttons, text, sounds and music. This is what users will see when the app is running.

Why not just hire someone else to create an app for me? If you have brainstormed and have an idea with a plausible gap in the market then this is also an option. Many freelance design and developers advertise their services online but bare in mind that paying someone else to design and develop an app is never going to be cheap so be prepared to invest in order to gain results.

How to I test my app before publishing? Take the time to go and review the back-end coding and test the front end functions. One of the best way to do this is to release a beta copy. You will want to ensure your app is working correctly and operational with all known glitches and errors corrected before general release. This brings me to the next step of getting your app vetted for approval. There is nearly always a criteria set for approval and rejection for apps submitted. The vetting rules and guidelines vary depending on the platform.

Is my app useful and does it fulfill a need or purpose? This is a key question to ask because if users see no benefit purchasing and downloading your app then nine times out of ten they simply won't bother. It is equally crucial for your app to look attractive and desirable otherwise users will become quickly put off and lose interest. Then you have the back-end which involves all the coding and functionality. Make sure the code is clean, concise and above all else WORKS.

How do I market my app? Most platforms handle a lot of the marketing side for you but it is important to get your keywords and description right as his can make or break your apps success.

What coding language are apps written in? Android, Blackberry OS, Windows Mobile and other platforms such as Bada and Symbian are primarily written in JAVA code. C++ is commonly used for Apple's iOS. It is important to remember that Apple's iOS does not support Flash. One constraint to developing apps for iOS is the fact the developer must own a MAC to do so unlike most other platforms.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   The Easiest Way to Start (and Finish) a Project   Online Business Startup Plan: The Key Factors to Have in Mind   Info Product Creation in Businesses Today   

Make Money Quick and Easy Without Google - Who to Trust - With So Many Voices Who Can Be Trusted?

Hello and welcome to my article, I just want to talk with you for a minute about making money on the internet quick and easy without Google.

When done right it can catapult the results you're getting right now. This will be a one way conversation but my hope is that you leave with value.

For years I struggled with this question. I didn't know which was up or down!

I was a bit jaded because I didn't know anyone who made money online, and the only people I seen online claiming to have made money had British accents (nothing against them obviously) so,

I was jaded; I also didn't know who to trust because every day I had tons of emails messages inside my inbox and all I wanted to know was HOW DO I MAKE MONEY ONLINE!

I did get a bit angry a couple times, until I slowed down and took a better look at my surroundings. I started deleting these emails with all the promises in the world - all saying how I can make 7,524 bucks in the next 30 days if I buy this system, etc.

We are all surrounded by this junk. Let's take a deeper look and solve this from the beginning so you won't have to experience the same pains I did.

Below are 2 sure-fire ways to stuff cash in your bank account

CPA Offers: Cost per action is one of the easiest ways to make money, the people you refer to these offers don't have to take out their credit cards, all they have to do is either fill out a form or submit an email and you get paid!, I personally know some affiliates making a killing doing this.

Sell Domains: Every day there are domains being sold on flippa dot com for thousands, how would you like to cash in on this?

It's sort of like buying a house and renovating it enough to make a nice profit. You can do this with domains and make a nice chunk of change with a bit of work.

This is more of a long term strategy but it can reap huge profits if done right. Make sure you build 3 to 4 of these at a time and within 6 months it's possible to sell each for 5 - 10 grand profit. Possibly even more, if you want quicker cash simply setup a membership site with some "active" members and people will flock to your offer on flippa with bids between 15,000 - 3,000. You can create many of these at a time.

Hope that gets your ideas going a bit; any one of these can make you a full time income if you're interested.

Hope you found value in this, talk again sometime soon...

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   The Easiest Way to Start (and Finish) a Project   Online Business Startup Plan: The Key Factors to Have in Mind   Membership Site Or Download Page?   

Should I Design My Own Information Product? Is It Hard?

Take a moment and have a gaze all-around at lucrative internet marketers and you will see that virtually all of them boast their own info products that they are selling online. Making and selling an info product is in my judgment THE basis to success on the web. So the response to your inquiry 'should I create my own info product' is a unquestionable and powerful YES!

To start with you need to have a worthy idea for a product. It must be something that people have a want for and which they will be prepared to spend cash on in order to take possession of it.

Don't try to dig too deep and do not try to reinvent the wheel once it comes to making your own info product - just simply take a peek around at what is presently selling. Go to the Clickbank Marketplace and check and see what are the top selling products in an individual category. Go to the Warrior forum and glance at what is hot in the W.S.O. (Warrior Special Offer) forum or glance at the main discussion area and seek out the regular questions that people are asking.

If you choose to make your own info product you have quite a lot of distinct options in terms of what you can construct - an info product can be an e-Book or a short report, an audio product, a video product or an internet webinar for instance. You possibly will put all the info into one product or you could split it off into modules or a series of short reports.

No matter what you decide upon, creating something which you can call 'MY own info product' is certainly something you must do if you're serious about your online business. Of course it is feasible to earn an enormous amount of money online only by only acting as an affiliate, but in my experience your own products are where the bona fide cash comes in. Envision having an army of affiliates who drive traffic to your products while you take 50% of the profit without having to do anything - it IS possible!

The secret to a triumphant and accepted info product is to provide genuine value in anything you design - continuously offer splendid content, over-deliver and under charge. That way you will achieve satisfied customers who will come back to you time and time again to spend cash.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Membership Site Or Download Page?   Repurposing: Getting The Most Mileage From Your Content   How to Easily Make Niche Information Products Even If You Have No Knowledge of the Niche   New Product Ideas In 3 Easy Steps   

Auto Mass Commissions Review

Auto Mass Commissions is a relatively new program which was designed by 3 internet marketing entrepreneurs by the name of Saj P, Mo Mulla and Ashley P. In a nutshell it is a product that teaches and helps you to become a successful CPA ( cost per action) marketer. The cost of the course is $37.00 but you get the obligatory $10.00 off the price when you escape out of the sales page.

The product is a piece of software that acts as a WordPress compatible plug-in. It basically works as a content gateway, thus locking in content while getting the searcher to fill in CPA offers in order to monetize websites. So what else does the software do?

It will automatically scan to find highly profitable market areas with high search and low volume to monetize. It will create informative content by means of a blog which can be integrated into your website and finally it will send highly targeted free traffic to your site.

So apart from this what else do you get for your money?

Well, it seems that when you purchase Auto Mass Commissions you get a lot of stuff for your money. Items include 43 videos spanning 11 different modules teaching you everything from "what internet marketing actually is" through to the finer points of CPA marketing and everything in between. It offers a complete system for newbies about how to get a profitable work at home business up and running in the shortest possible time.

Cost per action marketing isn't free as you pay when a visitor clicks on an advert or fills in a form, so in the normal internet marketing environment, if you don't know what you're doing it can prove costly. This is where this course comes in. The makers say that Auto Mass Commissions is built in such a way that it handles it all for you. It has automated the processes and therefore the makers claim that anyone can use their system.

On the whole, the system claims that you can make serious money on autopilot, but whether you can or not still remains to be seen as it has only recently been released and is probably too early to tell. However, at only $27 it just might be a good investment to make as they offer a full no quibble money back guarantee so you really are in a win/win situation. Auto Mass Commissions may not make you rich, but it just might be a great business tool to purchase in order to fast track your internet marketing career.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Membership Site Or Download Page?   The Easiest Way to Start (and Finish) a Project   Online Business Startup Plan: The Key Factors to Have in Mind   

Online Product Creation Tactics

You Can you make money as a super affiliate of someone else's product, but nothing can compare to the money that you can make by creating, owning and selling your own product...

Why? Simple, because like with any job, you are simply slaving away to make OTHER PEOPLE money. They take the Lion's Share of the profits, whilst you do the Lion's Share of the work - and get a near minimum-wage return for all your hard work.

Why else do you think all the top internet marketers develop and sell their own products?...

They may teach some affiliate marketing, or some other way of successfully making money online, but their fortunes are actually made by selling their own products and services... Think about this what specialised knowledge do you possess? What product could you create easily? What hobbies and interests do you have? What places have you visited? So make the decision today to start on your journey and create your own internet information product....don,t delay do it now!

The absolute truth is anyone can do this stuff. Now you will need some basic skills (and I do mean extremely basic). If you have these skills you are more than qualified to create unique products that sell like crazy...

• You Can Read And Write

• You Know How To Surf The Internet and use Google search

• You Can Use A simple program Like Word

• You Can Send And Receive E-Mail

That's all you need to get actually started creating products you can sell for big profits...

You see, when you have your very own products, you can really build up an army of loyal affiliates worldwide, who are promoting and selling your product 24 hours a day 7 days a week 365 days a year - while you're asleep.

Do you see what the big difference is in having your own product to market and promote when you open it up to the unlimited potential of affiliates marketing it for you, versus promoting someone else's product as an affiliate?

Now, don't get me wrong, You can make decent money promoting others affiliate products. But you can make more with hundreds or thousands of affiliates promoting your products.

After that, you will be able to follow up with your clients as much as you want for the lifetime of your relationship with your customers. Yes, that means a potential five or six-figure extra income, for little work.

Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Membership Site Or Download Page?   How to Easily Make Niche Information Products Even If You Have No Knowledge of the Niche   How To Build An Apple App   Uncovering New Money Making Ideas Online   

Best Ways To Earn Extra Money From Home

As I've mentioned before, I think creating and selling your own information products online is the best way to earn money from home. The main hurdle that keeps many aspiring online entrepreneurs from doing it, especially if they're in the Internet Marketing niche, is that they feel that since they're newbies, they're not really "experts" in Internet Marketing and could not produce a marketable product for their peers. Their confidence levels at this point are low, so they don't try it. Well, it's actually a lot easier than most people imagine. The main point I want to make is that you don't have to be an expert yourself on any topic to create a product that has commercial viability. Here are some ways to make information products that you can sell and make some extra income:

PLR Products- You can purchase Private Label Rights to virtually any product on any subject. Do some quick editing so that the product is considered to be unique by the search engines, add your name to the product as the author or developer and do the same for the sales letter that is almost always part of the PLR package... and you've got your own information product that you own 100% of. That means if you sell it for $37, you get the entire $37. You'd have to put your Sales, Product Download, and Thank You pages on your site's web host. Plus, you should capture each person's email address who either visits your site or definitely any one who purchases your product.You'll discover over time that the most profitable list you can sell to are of persons who have already bought products. But that's another part of the process we'll discuss at a later date. Be sure to read the Terms and Conditions that come in each PLR package because some PLR product owners won't let you sell on certain types of sites. Don't violate these Terms or you could end up getting sued. Audio Interviews- These are really quite simple to do and they don't cost anything. There are a lot of Internet Marketers who are trying to promote their products, many of whom would be interested in doing an interview over the phone via Skype and using any one of several free audio recorders. You can find experts in almost any niche who would be willing to talk to you for thirty to forty-five minutes. A good place to start are the owners of any products that you have bought yourself and are on their list. The reason that these people might be more willing to be interviewed by you is simply that they want to help one of their customers and promoting their own products or brand never hurts. Or you could go to Amazon and find a number of books in your niche and contact the authors to request an interview. You have to realize that everybody is selling something, and these interview candidates view you as another opportunity to promote their products or enhance their reputation. Videos - Videos enhance just about every aspect of Internet Marketing, whether it be in a sales letter, on a website or blog, or in an email message. And they are not as hard to produce or make as you might think. And making a video doesn't mean you have to be standing in front of a camcorder delivering a sales presentation. The simplest way to reap the rewards of using videos is to write a PowerPoint presentation and use a screen capture software product to turn it into a video, where you provide the voice over and give your presentation. The result is a video that you can sell. In fact, you can add value to your product by adding the audio recording of your presentation and a transcript of it as well. All of a sudden, you've got an information product in three forms, which will increase its value in the eyes of your customers. There are free sources for the screen capture software as well as for the presentation creator.

Once you get the hang of this, you'll be off to the races and making good money! For more information on this, just visit my site.

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Fast Creation of an Online Product

There are times when you need to create online, learning content products quickly. Maybe your competition is about to release something that will attract your customers away. Or maybe your customers have indicated they are facing a problem that you need to solve. Or maybe there's been a change in the environment. Whatever the reason, you find yourself suddenly needing to create a new online product quickly.

But how?

In this article, I'm going to show you one way to create an online, learning content product quickly. I'm going to use a seven-step blueprint to illustrate the process.

Let's start with a few parameters. First, I'm going to presume that you have a learning content products business already. That means you know your customers already. It also means you already have a problem and a solution. Second, I'm going to define a limit that this is an additional product not in your original product line plans. Third, I'm going to presume that you've already decided on a subject for your product based on information from your customers. I'm going to use an example of an audio product only because I need some type of media. Next, I'm going to presume that you are comfortable making audio recordings and don't need to make multiples in order to feel comfortable. And finally, I'm going to stop when you have a product ready for publishing.

1. Decide what your product will be like when you finish. Before you start, you need to know what you are producing and why. We've already decided it will be an audio product which means it will last about one hour. And you've already determined the subject. So you can expect to spend about 5 minutes on this task mostly calculating how many points you will need to discuss.

2. Design your product. Using the content map or an equivalent tool, you need to design your presentation down to a paragraph level of detail. For an audio presentation, you'll be expected to speak for about one minute on each point. For a one-hour presentation, this step should take about one hour or less.

3. Edit the design. Review your design with someone else. Does it make sense? Have you covered everything you need? Have you left anything out? I would allow an hour for this although it should take much less.

4. Record the audio. Even if you are as good a speaker as we've already decided you were, you're going to want to make at least two recordings. Three would be better. While we've already decided you're going to speak for an average of one minute per point, the reality is you may find yourself long or short. The first run through will help you to make any notes you need to help interpret the outline and also make any changes you need that the structural edit didn't pick up. With practice, you may find that you don't need more than one recording. Don't worry about mistakes. Just keep going. This task will take you roughly three hours for two recordings or four and a half hours for three.

5. Edit the audio. Here's why you can finish the audio recording so quickly. You're going to remove any mistakes using one of the other recordings to make patches if necessary. This should take roughly two to three hours.

6. Add the audio packaging. All professional audio products have what is called audio packaging. This includes the introductory and closing credits and any transitions you need. You'll also add any music you wish to use for the transitions or credits or as a background. This typically is done as part of the editing step. However, you should allow about an hour for this step.

7. Prepare the marketing package. Your product is now ready for sale after about nine hours of work. However, you're going to need a few things to support selling your product. For example, you'll need a picture of a CD and case so people can visualize your product. You'll also need a sales page. How long this takes depends on your knowledge and the type of site you've created. However, you should be able to complete this within a day.

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Simple Business Model For a Simple New Product

What is a business model and why would anyone care? Especially why would you care when you are developing an online product (or any product for that matter)?

Why do I need a complex business model? Why can't I use a simple one?

Models are descriptions of what is happening in the real world. Think of them as a map that explains where the subject is going and more importantly why. It allows you to predict what will happen to the subject under different conditions. And a business model is exactly the same.

Your business model says how you are going to run your business and what it is about.

In this article, I'm going to demonstrate the elements of a business model using a simple online product. The example I've chosen is selling online learning content to dog owners. More specifically the course is about separating fighting dogs safely.

There are nine parts to a business model:

1. The Customer. In this section, you need to identify what segments and customers you are expecting to deal with. In our example, your customers will be dog owners with multiple dogs or neighbors with dogs or dogs that they take for walks in the park. In any case, they have an aggressive dog that goes into fight mode when another dog appears.

2. The Value Proposition. In this section, you need to identify what you will provide to the customer and why your value is different and better than your competition. In our example, you are going to offer a video course on separating fighting dogs safely.

3. The Customer Relationship. A large element in your business model is how you relate to your customer and how they relate back to you. For our example, we're going to use the trusted expert or authority relationship.

4. The Sales Channel. It's nice to have a chosen relationship but you need to build that relationship and then you need to move your product to the client. This is what the sales channel is all about. In our simple business, we're going to use the internet and its standard opt-in, sales page channels.

5. The Key Activities. This section defines your key business activities. These are the tasks and functions, you absolutely must do in order to succeed. In our example, creating learning content products and generating traffic are the key activities which must be done.

6. The Key Resources. No business can run on a real shoestring -- except a shoelace manufacturer. Everyone needs certain resources -- whether it's people, knowledge or money. In this section, you need to list which resources are key to your business. For example, the key resource is dog behavior knowledge.

7. The Key Partners. It's really hard to do it alone. In fact, most businesses can't do it all alone. You need to forge partnerships. In our simple business, our major partners are going to be EzineArticles.com, our webhost, and Paypal on the sales side. On the development side, you are going to need to forge relationships with a vet and a good library.

8. Cost Sources. The first seven sections detail how your business will work. But it really doesn't concern itself with the money side. In this section, you need to describe how your business spends money. As in all of the sections, only the key elements need be listed. In our example, the key sources of costs are articles for article marketing, the web hosting costs and the collection costs (i.e. PayPal).

9. Revenue Streams. The last section, describes how the company will make money. Marketers refer to this as monetization. In our example, the company will make money by selling home study courses.

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8 Ways Information Products Can Boost Your Business

The idea of creating a product or group program can be intimidating at first, but If you have ever written some articles, blog posts or materials for your coaching programs; or you have done research in your area of expertise and accumulated a good body of knowledge; and you haven't leveraged the materials to create an information product - you are leaving money on the table!

Information products or group programs are great ways to help you leverage your knowledge, time and effort so that you can:

Make money while you are not working - imagine when you wake up in the morning, or finish your yoga practice, even before you start your work day, you are already getting paid. Your ability to generate income is no longer solely dependent upon your "in-person, real time" availability. Stop putting so many stakes on your discovery sessions with potential clients because private coaching is your only income stream - that's not good for your sanity! By having alternatives, you can have potential clients keep engaging with you even if they are not ready for your private coaching programs - you can give them something they can use to support their efforts, get a taste of your work and engage your higher-end services when they are ready. Create an alternative entry point for your potential clients to enter into your world - some people are not ready to put down $1000+ dollars for a coaching program without first knowing you and your approach - and that's reasonable. Creating a product at a lower-ticket price can train your prospects to start buying from you, and opening your email (in which you promote your other services). Fill gaps that are currently present in your business model, and capture more customers at different price points - some people may only be able to afford $50 for your products today, but if you build a relationship with them, they may spend $1000+ on your coaching program one day. Remember, those who have bought from you are 40% more likely to buy from you again. Grow a high-quality list with a low-ticket item - you can create a special report and sell it for a few dollars, and in the process build a list of followers who are not signing up just for a freebie. They went through the trouble of pulling out the credit card and filling out the form to get your product, which means they are probably interested in what you have to offer and are more likely to buy from you again. You can create a sub-list of these folks, and start building a special relationship with them (e.g. they get perks, discounts and first dibs on your products and services). Enhance your expert status - most potential customers view people who have written something on a topic the expert in that area. Reach more people - you can help more people with your knowledge in this one-to-many model. Boost Your 1:1 rate - by filling out the lower price point offerings in your business model with products and group programs, you can increase the perceived value of your 1:1 coaching services. Moreover, you are positioning yourself as an expert, and people pay more for experts. Making Money Online: Creating Passive Income Through Information Products   Product Creation - Interviewing Experts Is The Simple Way   Membership Site Or Download Page?   Online Business Startup Plan: The Key Factors to Have in Mind